CREATE

THE FUTURE

OF BEAUTY

WITH US

Ethel

13 years

352x

200+

of expertise in the industry

growth since 2012

B2B partners

exclusive official distributor of

of the world's premium skincare brands.

Since 2012, we have been the exclusive distributor of Paula’s Choice Skincare, a renowned American brand specializing in at-home facial and body care. Our journey began from scratch when this brand was still new and unfamiliar in our region.

Today, Paula’s Choice is recognized across Kazakhstan, Kyrgyzstan, Uzbekistan, Azerbaijan, and Russia, thanks to strategically chosen sales channels, increased brand awareness, and the successful communication of its core values to consumers.

Beauty begins with truth. It all starts with effective formulas that deliver exactly what they promise.

Official distributor of Paula’s Choice Skincare

ABOUT US.

Founder of
Ethel Distribution

{ 2012 }

In 2012, Inna joined the Paula's Choice affiliate program and brought the brand to Kazakhstan for the first time. In 2019, Inna and Paula's Choice LLP signed an exclusive agreement for official distribution in Kazakhstan.

Over the past 13 years, a team of professionals from various industries and a broad partner base have been assembled to jointly grow and implement outstanding projects.

Inna Kleibort

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In 2025, Ethel Distribution introduced new premium European brands to its partners: Transparent, Theramid, Acnemy, Fondonatura, and Floreve.

Our product selection is guided by the company’s core principles: transparency, care, and sustainability.

FOUNDER

TEAM.

OUR

ADVANTAGES.

OUR

High-level E-commerce expertise

A team of highly skilled professionals who undergo annual training to enhance their expertise

Effective sales channels and high-impact marketing strategies

Extensive experience in the beauty industry and personalized skincare consulting

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KAZAKHSTAN

KYRGYZSTAN

UZBEKISTAN

AZERBAIJAN

PARTNERS.

OUR

FOR PARTNERS

Harmonious partnerships are our most important value! That’s why we take great care in providing exceptional service, ensuring our managers work personally with each partner while considering their unique needs.

Currently, our partners include over 200 successful beauty industry entrepreneurs across Kazakhstan, as well as Uzbekistan, Kyrgyzstan, Belarus and Azerbaijan.

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Latest events

Presentation of Paula’s Choice’s new product – face and body care with phytoestrogens

Hosting the grand "Siyai Fest" in Almaty

Launch of new "Pro-Collagen Peptide Plumping Moisturizer"

AUGUST 2024

JULY 2023

JANUARY 2025

Training

Training formats:

Online

Offline

The training is conducted to enhance knowledge about the product and its formulations, ensuring that our partners' consultations and sales are always at the highest level.

Our daily routine is always filled with free training programs for partners from various cities across Kazakhstan.

For every completed order, our partners receive exclusive bonuses that help support their marketing efforts and can be used in various activities to boost sales.

Marketing support

FOR BRANDS.

A complete market introduction, end-to-end curation, and in-depth expertise. We understand every nuance of the market.

All distribution channels by country through wholesale partners: pharma markets, professional cosmetics stores, perfume and beauty retail chains, and aesthetic clinic networks.

Digital support. We provide top specialists in PR, marketing, and product development, enhancing brand awareness and driving sales.

Instagram

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