January 2025 - Launch of new "Pro-Collagen Peptide Plumping Moisturizer"

Launch of new "Pro-Collagen Peptide Plumping Moisturizer"

A strategic approach to product launch

Paula’s Choice has introduced an innovative new product – Pro-Collagen Peptide Plumping Moisturizer, designed to deeply restore the skin, enhance firmness, and reduce wrinkles. Its formula combines three types of peptides that work at all skin levels, stimulating collagen and elastin production. This product meets the highest standards of science-backed skincare and has already gained significant interest from beauty industry experts.

To boost product awareness, the brand implemented a comprehensive launch strategy. A professional branding video was produced to highlight the Paula’s Choice skincare philosophy and the key benefits of the new formula. The product was sent to brand partners, influencers, and industry experts to ensure strong media representation. To support offline sales, the company offered flexible purchasing conditions for retail partners and provided gifted checkout display stands to encourage impulse purchases.

Creative ways to introduce beauty innovations

Launching a new cosmetic product doesn’t have to be a routine introduction—it can be part of a larger marketing campaign. Today, brands strive to create emotional engagement and immerse the audience through storytelling, visual content, and unique promotional mechanics. Video campaigns, expert collaborations, and digital and offline activations not only highlight the product’s key benefits but also create an atmosphere where customers perceive its value even before purchase.

The new Pro-Collagen Peptide Plumping Moisturizer by Paula’s Choice is more than just an advanced formula—it is science-backed skincare designed to support healthy, youthful skin. Thanks to a strategic launch, this product has already positioned itself as a key anti-aging solution and continues to earn the trust of customers worldwide.

Creative ways to introduce beauty innovations

Launching a new cosmetic product doesn’t have to be a routine introduction—it can be part of a larger marketing campaign. Today, brands strive to create emotional engagement and immerse the audience through storytelling, visual content, and unique promotional mechanics. Video campaigns, expert collaborations, and digital and offline activations not only highlight the product’s key benefits but also create an atmosphere where customers perceive its value even before purchase.

The new Pro-Collagen Peptide Plumping Moisturizer by Paula’s Choice is more than just an advanced formula—it is science-backed skincare designed to support healthy, youthful skin. Thanks to a strategic launch, this product has already positioned itself as a key anti-aging solution and continues to earn the trust of customers worldwide.

CONTACTS

NAVIGATION

SUBMIT

Leave your details, and we’ll get in touch shortly to discuss the details.

Interested in collaborating?