On July 31, 2023, Ethel Distribution hosted a business conference for its partners, dedicated to the launch of Paula’s Choice’s innovative anti-aging serum with phytoestrogens. Attendees had the exclusive opportunity to be among the first to learn about the revolutionary formula, its effects, and key benefits.

The event brought together representatives from partner stores in Kazakhstan and Kyrgyzstan. Before the conference, they received personalized invitations in the form of gifts, and during the event, special branded gift sets were presented. This approach helped create a sense of exclusivity and strengthened partner engagement, making the experience even more valuable.

These conferences not only introduce partners to new products but also increase their engagement with the brand, fostering trust and excitement around the launch. Training, hands-on experience, and direct interaction with experts enable partners to fully understand the product’s advantages and confidently recommend it to customers. As a result, the product quickly gains traction in the market, and sales grow due to a deeper understanding and belief in its effectiveness.

This event was not only a product launch but also a valuable networking platform, where attendees could discuss industry trends, exchange experiences, and explore new growth opportunities.